Thursday, October 17, 2019

The Impact of Price Changes on the Brand Equity of Toyota in Saudi Essay

The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia - Essay Example .............................................................................................................. 5 Table of Contents .................................................................................................................. 6 1. Introduction ............................................................................................................... 8 1.1 Background of the Research Problem ........................................................... 9 1.2 Problem Statement ........................................................................................ 11 1.3 Aims or Purpose of this Study....................................................................... 12 1.4 Research Objectives ....................................................................................... 12 1.5 Research Questions ........................................................................................ 13 1.6 Significance of the Study ..................................... .......................................... 13 1.7 Rationale for Choosing the Research Topic.................................................. 13 1.8 Research Procedure ...................................................................................... ... ............................ 19 2.1 Conceptual Framework and Research Hypothesis ........................................ 20 2.1.1 Conceptual Framework .................................................................. 20 2.1.2 Research Hypothesis for Further Verification ............................... 22 2.2 Importance of Establishing Strong Brand Equity †¦.....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 26 2.2.1 Brand Loyalty ................................................................................ 29 2.2.2 Brand Awareness ............................................................................ 34 2.2.3 Brand Association ........................................................................... 36 2.2.4 Perceived Brand Quality ................................................................. 39 2.3 Importance of Effective Pricing Strategy ...................................................... 41 2.4 Significance of Pricing over the Development of Bran d Equity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... 46 2.5 Significance of Price Changes on Consumer Behavior ............................... 49 2.6 Chapter Summary ....................................................................................... 53 3. Research Methodology ............................................................................................. 56 3.1 Research Hypothesis ..................................................................................... 3.2 Research Survey Questionnaire Design........................................................ 3.3 Target Population, Sample Size and Research Venue .................................. 3.4 Research Ethics ............................................................................................. 4. Research Findings and Analysis

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