A Fitness Center Where Every Body Benefits Marketing Essay

A Fitness Center Where Every Body Benefits Marketing Essay Entrepreneurship project that was assigned to us was to make a business plan of a new business venture. The report covers the core concepts that are involved in the making of and implementation of a new company’s business plan. Identifying the opportunity and taking the initiative towards something novel and different, a new venture concept that I have decided is a fitness center. This report contains about the company, identification of the target market, strategies to penetrate in the target market segmenting it to different locations, the industry analysis, marketing plan and positioning of the company, effective pricing strategy, how to promote it to clients through different strategies of advertising and promotion, the operational plan for the early stages of the company and the financial factors that are major challenges for the company THE BUSINESS Our vision: To make BODYFIT a place where every body benefits. Mission statement: Your fitness is our priority. We strive to provide you a safe, healthy and secure fitness environment. where customers can achieve their fitness goals. Our professional, expert and qualified staff is committed to the highest level dedication that ensures the satisfaction of customers’ fitness with motivation and quality Opportunity (potential business): We are going to launch new company in Islamabad, Pakistan which is basically a fitness center/club. In Islamabad, there are already few companies that are providing such services like FIT n FLEX, METAFITNOSIS, and FITNESS FIRST, ULTIMATE GYM etc. so there is a room for a new fitness center to establish and capture the market and response. As we have recently seen this trend that people are becoming conscious day by day about their health and fitness and they want such a place where they can get fitness under proper guidance from professionals. So by setting up our fitness center we can cater the needs of our customers by providing unique services under one roof, and get our market share in health industry. MANAGEMENT STRUCTURE Board of Directors: initially the board of directors will be the inside investors who providing with the necessary funding and investment to the company. Law firm: Accounting firm:KPMG Consulting firm: The management team is very crucial for any business success. Our team consists of dedicated members who strive to achieve the maximum benefit for the organization and its customers. Of them MD will play vital role in management by using his expertise and knowledge in the smooth and efficient running of the organization. He would have to oversee and control all the major departments of the company. COMPANY STRUCTURE & INTELLECTUAL PROPERTY The company would be established under the legal structure of: Private LTD Company. And the brand name would be protected through registering the company name so that it cannot be copied. As per requirement patents and copyrights would also be applied for. The company will consist of the following departments and their duties would be as follows:- Management department As our vision and mission statement, management departments’ aim is to translate vision and mission in strategic manner to achieve the targets and goals. As this department is the backbone of any organization. The managing Director (MD) will control the structure of the organization.

Ethics Research Paper Example | Topics and Well Written Essays - 750 words - 1

Ethics - Research Paper Example Staubus provides a good discussion on the misstatement of financial data and information and their effects on the companys performance exposure. The article focuses ont he relationships which are being violated by such ethical misconducts in the financial reporting. The paper provides insight on the duties, reponsibilities and expectations of the related parties or stakeholders of the organization. This paper aims to reflect on the past and current events of fraudulent or unethical reporting systems. The article focuses on the role of ethical behaviors and corporate governance issues and forms an opinion that ethics is an important part in earnings management and overcoming the barriers of fraudulent financial reporting. This article provides the basic discussion on ethics and its role in the accounting field. The article provides the means of ethics, the role of institutions and education in maintaining ethical behavior and the impact of ethical values on society. The aim of IFAC is to provide guidance and set standards for professional accountants. This paper provides the guidelines of ethical behavior and the standards set for them to follow. The ethical behaviors are, hence, understood by reading these

The Growth of Jazz Essay Example | Topics and Well Written Essays - 1250 words

The Growth of Jazz - Essay Example Joachim-Ernst Berendt wrote â€Å"Jazz has always been the concern of a minority—always† (3). In 1700s, music played a significant role in African American culture. The roots of jazz can be traced back to the times of slavery where slave work songs were created in the form of ‘call-and-response’ to tell a story, and pass the time, a song leader would call out a line and the rest of the workers would respond to his call†¦ Soulful songs called â€Å"spirituals† were also sung by slaves. These expressed their strong religious beliefs as well as their desire for freedom (Jazz History). Work songs and spirituals were part of the establishment of jazz and these twin elements laid the foundation for this genre of music. The pleasant-sounding music of the black community known as â€Å"Ragtime† impacted the American scene in the 1800s. Many European communities were migrating to different cities of America, by now known as the â€Å"land of opportunities.† Multiplicity of musical traditions arrived with immigrants. The African American composer Scott Joplin combined these traditions with the melodious music of the black community and provided it with a profound soul-force. â€Å"Ragtime† was born thus. ... When in 1920, black people began migrating to cities like Chicago and New York to improve their financial prospects, they brought along with them jazz. The combustible younger generation of America liked this music. They rebelled against the old-fashioned ideas of their parents, surprisingly though! Jazz culture was responsible in a big way to the creation of genre of women known as â€Å"flappers†, who cut their hair and took to shorter dresses. Berendt wrote â€Å"Many great jazz musicians have felt the connection between their playing styles and the times in which they live† (4). Jazz music responded to the societal changes that were taking place, due to political, cultural, social and ideological developments that impacted the people. Thus â€Å"In the turn of the century around 1920, many artists made their mark by playing in the discreet underground nightclubs known as "Speakeasies" which are high class , "Blind pig" lower class or "Smokeasy" for smokers†(J aaz Music). Jazz was on the move. The Breakthrough for Jazz New musical innovations were flooding the market and they brought music to the reach of the common man. Jazz music got shot in the arm. American airwaves, dance halls, auditoriums and homes reverberated to the melodies of jazz notes. In 1930s many jazz bands were formed and it became the most popular music. Its bouncing beat and swing music made the people rush to dance floors on a recurring basis. â€Å"However, thing were beginning to look up for Jazz Music once the invention of the record player or phonograph was made to play jazz albums. In addition, radio stations helped promote Jazz music, and made it popular among the public. Jazz Music became music of class that earned the era a nick name known as the "Jazz Age† (Jazz