Marketing Mix Of Marketing Management - 1005 Words

Marketing Mix in marketing management is used to attract consumers and for sales promotion, using the four basic elements/components of the mix, namely, Product, Price, Place, and Promotion (four Ps). A combination and fair application of these marketing essentials is called Marketing Mix. The four Ps may sound simple but are the crucial marketing algorithm elements. The four Ps must work together and if any on the Ps fail, the entire marketing mix is in fault state. Assuming that if we have all four Ps, the marketing mix will work perfectly is not true. Each of the four Ps has to be targeted towards specific customer segment and be in sync with other four Ps at the same time. The first P is â€Å"Product† not only includes the product or service but also defines the variety, quality, design, packaging, design, brand, warranties, returns, or anything that is a part of your product purchase and adds value to the product. The second Price P is â€Å"Price† and just like the concept of product, price is not simply the retail price. Instead, the price boundary covers the retail price, product discounts, bonuses, promotions, payment period and credit terms. All these options tend to either reduce the price or make the payment process easier for the customer. Going forward to the next P, â€Å"Promotion† is required to publicize the product about which a marketer is trying to convey to its target audience. Promotion can be achieved through advertising, sales calls, personal selling, salesShow MoreRelatedThese Elements Are the Basic Elements of Marketing Plan and Overall It Is Known as 4ps. (Marketing Mix, 2009) These 4 Ps Are the Parameters Through Which the Marketing Management Can Control Internal and External Constraints of the Target Marketing.1115 Words   |  5 Pages$Marketing mix is a marketing tool that is uses by the organization to fulfill its target customers and achieve its organizational goals. Marketing tools are classified under these four encompassing categories. * product * Price * Place ( distribution) * Promotion These elements are the basic elements of marketing plan and overall it is known as 4P s. (marketing mix, 2009) These 4 Ps are the parameters through which the marketing management can control internal and external constraintsRead MoreProdut P Is Most Important in Marketing Mix1186 Words   |  5 Pages‘P’ IS ALWAYS THE SINGLE MOST IMPORTANT ELEMENT IN THE MARKETING MIX Definition of Marketing Mix According to  Philip Kotler  -  Marketing Mix  is the combination of four elements, called the 4Ps (product, Price, Promotion, and Place), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy Marketing Mix was first coined by Neil Bordon, the President of the American Marketing Association in 1953 and is referred to as the set of actionsRead MoreManagement Functions And Functions Of Management1381 Words   |  6 PagesThe term â€Å"Management† refers to the performance of some functions such as planning, organizing, controlling and directing by an individual or a group of individuals in order to achieve a common goal. Management is required when we work in group. Management functions cannot be performed in isolation . Management has been defined by a number of authors. Some of which are as follows: â€Å"Management is the art of getting things done through others† ---- Mary Parker Follett â€Å"Management is the coordinationRead MoreThe Relationship Between Strategic Planning And The Marketing Management Process759 Words   |  4 Pages MGMT 5302 – Marketing Analysis Final Exam Question #1 (6 points) Describe the relationship of strategic planning and the marketing management process. The strategic planning is a long look at the future or path of growth that the company wishes to go in. To achieve that growth or travel that path several objectives are needed to keep that company on the correct one, marketing management is a part of that process. If the market management is not adhering to the overall strategic plan of the companyRead MoreMarketing Mix : A Business Tool1726 Words   |  7 PagesThe term ‘Marketing mix’ is said to have first been used by Borden (1965). The term ‘Marketing mix’ was derived from the lone P (price) of microeconomic theory (Chong, 2003). The marketing mix is a business tool often used in marketing and by marketers. The marketing mix is important when trying to determine a product or brand s offer, and is often identified with the four P’s which are; price, place, promotion and product (McCarthy, 1964). Kent (1986) describes the four P’s as â€Å"the holy quadrupleRead MoreThe 4p Classification of the Marketing Mix Revisited1201 Words   |  5 PagesThe 4P s Classification of the Marketing Mix Revisited This article, addresses the prime classifications scheme in marketing, the 4P configuration of the marketing mix. The marketing discipline needs a strong classification of the marketing mix, not only to stimulate conceptual integration and purification of the discipline, but also for meaningful measurement of marketing mix efforts and their effects. Also, managers need a clear classification of all instruments at their disposal in orderRead MoreInternational Marketing Strategy1738 Words   |  7 PagesMARKETING ESSAY In affluent societies, one observes a growing fragmentation of markets, buyers requesting more and more products adapted to their specific needs. How can we reconcile this fact with the objectives of global marketing that emphasises a strategy of standardisation of products and brands across the entire world? Executive Summary: Companies developing a global marketing strategy must consider its impact and influence on the company. Crucial for development of global marketing strategyRead MoreCompany and Marketing Strategy: Partnering to Build Customer Relationships1465 Words   |  6 Pagesand how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance of measuring return on marketing investment Chapter Outline 1. Companywide Strategic Planning: Defining Marketing’s Role 2. Marketing Strategy and the Marketing Mix 3. Managing the Marketing Effort Read MoreWells Fargo771 Words   |  4 PagesApplications in Marketing 1104A-03 Marketing Management Project Type: Unit 5 Individual Project November 6, 2011 Wells Fargo is diversified financial service company providing investment banking, mortgage, consumer and commercial finance through more than 9,000 stores and 12,000 ATM’s across North America and internationally (Wells Fargo, 2011).Wells Fargo is the fourth largest bank in the U.S. by assets and the third largest bank Internationally (Marketing Mix, 2011). Wells FargoRead MoreThe Marketing Mix Of Borden1483 Words   |  6 PagesThe marketing mix was claimed to be introduced by Borden (1965) by himself and was suggested to him by Culliton (1948) as he described the action of a business decision-making as â€Å"mixer of ingredient†. The marketing mix is known to be a business tool to most, which needs to be taken under consideration in order for the business to be successful. The marketing mix was first originated from the single P, which was â€Å"Price† from the microeconomics theory (Chong 2003). Due to competiveness, new P’s were

The Three Core Philosophies Of The Black Nationalism Movement

On April 12, 1964 Malcolm X, born Malcom Little, delivered his famous Ballot or the Bullet speech before of crowd in Detroit, Michigan. The speech, was Malcom’s way of appealing to the black community to come to self-realization and uplift themselves. In his speech, the noted civil rights leader presents the three core philosophies of Black Nationalism: political, economic and social. This essay will provide an in-depth analysis of the three core philosophies of the Black Nationalism Movement and assess how these same issues affect us today. Malcolm delivered his Ballot to the Bullet speech on the heels of Martin Luther King Jr’s famous I have a dream speech and the Supreme Court’s ratification of the 24th Amendment. This constitutional†¦show more content†¦In addition, like in Malcom’s and Dr. King’s day clear attempts have been made to suppress black votes in several southern states. South Carolina, for example, ahead of the recent election passed some laws including, outlawing same day voter registration and the usual full week of voting. The state also reduced voting hours and limit the number of polling stations in predominantly black communities. South Carolina went as far as to redraw political boundaries which was later overturned by the courts. Similarly, in Florida, anyone with a previous felony were disenfranchised. Remember now, African-Americans and Latinos form the most incarcerated group in the country. It is abundantly clear lawmakers had carefully studied the voting p atterns of African-Americans and Latinos and outlawed the practices that favored them. Come to think of it, a certain presidential candidate was known for saying that the election was ‘rigged.’ I am inclined to think the then candidate knew a little more than we did. Additionally, key to Black Nationalism is the subject of economics and the role it plays in shaping society and stratifying races and classes. Malcom presented in his speech a ‘common sense’ economic model to steer African-Americans to self-sufficiency. He charged, â€Å"We should own and operate and control the economy of our community.† He believed by controlling the local economy, blacks would be able to alleviate some ofShow MoreRelatedEssay about 1968: A Year Of American Transformation1649 Words   |  7 Pagesthe profound panic evoked by the assassination of John Kennedy, the general public seemed to be gaining a restored optimism, and even the regularly protested Vietnam War still possessed the semblance of success (Farber and Bailey 34-54). However, three short weeks following the eve of ‘68, Americans abruptly obtained a radically different outlook. The Tet Offensive, beginning on January 30, 1968, consisted of a series of military incursions duri ng the Vietnam War, coordinated between the NationalRead MoreThe Strange Career Of Jim Crow By C. Vann Woodward1871 Words   |  8 Pagesproximity was crucial between the societies in the South to maintain white supremacy above blacks. After the Civil War, a period known as Reconstruction began the physical separation of the blacks and whites to maintain white supremacy by keeping blacks and whites separated in physical facilities like schools, bathrooms, and all types of transportation. Although there was a physical separation between blacks and whites, there was not any kind of social strife between the races until the CompromiseRead MoreMartin Luther King Jr. vs. Malcolm X1263 Words   |  6 Pagesrich black family,with a good education, and a good chance at life. He was a black aristocrat, and a wealthy man. * Malcolm X was brought up in the ghetto, and had to learn to defend himself against racist white children. He was deptived of his father, who was found dead, murdered by a white mob. His mother became mentally ill so he was sent to a foster home. * Martin Luther King Jr. was an activist during the Civil Rights Movement, who based his ideology on equality for both black peopleRead MoreThe Civil Rights Movement And Its Impact1877 Words   |  8 Pagesto equality African Americans have used a variety of approaches to secure their basic rights. Over the course of this movement different voices have spoken with their message of basic human equality being the same. In this essay I will discuss the 3 phases of the Civil Rights movement and its impact today. As discussed in Chapter 10 of African American Politics there were three distinct phases of the era: lobbying (1905-1929), litigation (1930-1950) and direct action (1950-1968). The Civil RightsRead MoreSocial Justice, And The Demonization Of Young African American Men : Implications For Leadership871 Words   |  4 PagesOptions discussed include white supremacy, demonization of African American male youth, and the implications for leadership in social work. White Supremacy White supremacy, white separatism, and white nationalism are all a collection of racial philosophies, and a succession of coinciding political movements (King, 2015). Historically, white supremacy dominated public culture, intellectual existence, and political domination. Appallingly, white supremacy continues to infiltrate a significant amount ofRead MoreThe System of Government Fascism Essay examples1740 Words   |  7 Pagesupheaval, the devastation of World War I, and the Bolshevik Revolution. Fascism is a philosophy or a system of government the advocates or exercises a dictatorship of the extreme right, typically through the merging of state and business leadership, together with an ideology of aggressive nationalism. Celebrating the nation or the race as an organic community surpassing all other loyalties. This right-wing philosophy will even advocate violent action to maintain this loyalty which is held in such highRead MoreThe Ballot Or The Bullet Essay2053 Words   |  9 PagesMalcolm X’s â€Å"The Ballot or the Bullet† was one of the most significant and powerful speeches delivered during the Civil Rights era. X, an advocate for civil rights, was also an influential leader who sought to end the complete and utter degradation of Black Americans. Conflicting with the peaceful and nonviolent Dr. Martin Luther King Jr., who was another important leader at his time, X believed in using any means necessary, including violence, to accomplish his goals. Because of his controversial methodsRead MoreProtestant Reformation And The Reformation1727 Words   |  7 Pagesreligious movement triggered by the rise of humanism during the Renaissance and the general corruption of the Roman Catholic Church that eventually led to the break out of wars of religions all over the Europe. Among all the causes of the Protestant Reformation during 16th and 17th century, Renaissance played a very important role of sparking questions and challenges against the Catholic Church. Renaissance humanism was the study of classic Latin and Greek literatures and philosophies, attemptingRead More Black Music and the Civil Rights Movement Essay3856 Words   |  16 Pagesquickly located the musician and brought him into the studio for an interview, audiences were shocked to learn that Elvis was white (Bertrand 46). Elvis’s music brought black music into white mainstream pop culture almost overnight. The breakthrough of Elvis happening almost simultaneously with the dawn of the Civil Rights Movement was no accident. As any scholar of the humanities would tell you that often times after a great war there exists a time of enlightenment, prosperity and reformation. Read More`` I Have A Dream Speech `` By Martin Luther King Jr.2027 Words   |  9 Pagesas these two topics are the pillars which shapes the worldview of every human. Attacking, disagreeing, or attempting to modify one’s political views can entirely disrupt an individual for you are not just attacking an idea, but who they are at the core. In a time of high tensions and divisiveness, King had to first establish trustworthiness as a speaker; the worst thing he could do is turn people off to his message. He quickly sets the tone by stating â€Å"let us not seek to satisfy our thirst for freedom

Essay on Racism in America Today - 2249 Words

â€Å"Racism can be defined as beliefs, attitudes, actions or behaviors that are based on phenotypic characteristics or ethnic affiliation†(Patcher, 2010). Racism is a struggle that, to this day, has continued to be a major issue. The color of someone’s skin alters how a person is perceived by society as a whole. Race is a social construct created by humans to categorize the world. (Ponds, 2013) The outlook on racism varies from community to community, family to family, and even person to person. Skin color can alter all aspects of an individual’s life, because unlike internal differences and beliefs, skin color is a physical appearance. Social status, perceptions, roles, occupation are just a few of the aspects of life which can be†¦show more content†¦The white majority is often of the opinion; minority racial groups like African Americans ultimately bring this suffering upon themselves. The white community is often quick to deny the significance of t he negative impact of racism in today’s society. Behaviors still show rasicism and discrimination that say whites have the upper hand. (Gallagher, 2008) Not only that but most of the negative stereotypes that were made up about minorities are continued to be used today. These stereotypes like African Americans are thieves or Mexicans have to many children gives whites that supremacy feeling. (George, 2013) They often go as far as to claim that quite the opposite situation exists today, that minority races actually have advantages over the majority. They are quick to point to Affirmative Action programs where minorities are given preferential treatment – like financial assistance or universities choosing to accept a student based on their race. Though these do seem to be valid arguments, it is easily demonstrated that the measurable challenges facing minorities clearly out way the advantages given. Conversely, there are clear measurable advantages to being part of t he white majority in today’s society. The acts of racism started well before Marin Luther King Jr. ever spoke out or lead any march, before congress ever tried to pass any laws onShow MoreRelatedRacism in America Today1933 Words   |  8 PagesRacism has been a terrible problem in American society for hundreds of years. Racism issues are not limited to one specific race, but include all races. It is the responsibility of the people of this nation to address racism and learn to accept and embrace each other for our differences, and allow this great nation to become even more united for our sake and the sake of future generations. To eliminate racism it is imperative to know first, where racism started and how it has developed, why it continuesRead MoreEssay on Racism in America Today1316 Words   |  6 PagesThe legacy of past racism directed at blacks in the United States is more like a bacillus that we have failed to destroy, a live germ that not only continues to make so me of us ill but retains the capacity to generate new strains of a disease for which we have no certain cure. - Stanford Historian George Frederickson. The population of the United States of America has been one of mixed race since its very beginning. Boatload upon boatload of enslaved Africans provided a labor force which wouldRead MoreRacism in America Today Essay1048 Words   |  5 Pagescan you be so sure when you actually open your eyes and see reality. Rapper Kanye West once said â€Å"racism is still alive, they just be concealing it† and these words are everything but false. You must ask yourself the real question about racism and it is how could you ever cure such a thing in people’s minds? People are free to think and believe what ever they would like and old habits such as racism will never change in people. 1619, a date remembered by most African Americans (Afroamhistory).Read MoreRacism in America Today Essay954 Words   |  4 Pages Long walk to freedom? Although slavery is over and African Americans are in a better place today than they were years ago we still have long ways to go. There are still people out there that is praying for our downfall. There are still people out there who wants to harm us and make us extinct. Even though we’re allowed to go to school with whites there is still controversy with us being friends and even dating. Just like some Caucasians are racists there are some African Americans that are as wellRead MoreChristopher Columbus Persuasive Essay726 Words   |  3 Pages America. The â€Å"Land of the Free† and the â€Å"Home of the Brave.† Yet, is this country truly one where all can live freely? Free for the poor? Free for immigrants? Free for religious minorities? Free for people of color? The United States of America is a country that was created to allow for certain freedoms for all people, yet within its rich history and today’s world, our country has become a melting pot for prejudice, racism, and ignorance. As our world progresses further, it may seem as if thereRead MoreRacism in America Essay1121 Words   |  5 Pagesthough America prides itself on being this melting pot racism is still alive and well today. America is supposed to be the land of opportunity, the country that calls to so many; calling to them with the promise of freedom and prosperity, to live their lives as they see fit. As stated in the National Anthem, America is the land of the free and the home of the brave. America is the country where dreams c an come true. So if America has emerged as a single people and nation, why does racism stillRead MoreRacism in Our Society Essay examples1068 Words   |  5 PagesRacism in Our Society Race relations are becoming increasingly important in our civilization. Despite this increasing importance, the question, Is our society racist? is commonly debated. After investigating this subject, it is evident to me that American society is racist. There are various definitions of both racism and society. It is important to clearly define these terms when addressing such a controversial and emotional issue. Racism is defined by Merriam-Webster as a beliefRead MoreRacism And The Civil Rights Movement984 Words   |  4 PagesWhat is racism? By definition racism is the prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one s own race is superior. This is a big issue in America today. Many Americans believe that racism is over in this country because it had gone through a civil rights revolution but those people are more than wrong. Some people believe that just because America went through a civil rights movement that all racism is gone. That everything wasRead MoreRacism : Some Call It A Disease1153 Words   |  5 PagesRacism Some call it a â€Å"disease†, some consider it a way of life, and others want it to be gone. Racism has been around for centuries as a sensitive controversial topic among Americans. Racism comes from way back when before I was born and it shocks me that it s still a popular subject in this day an age. It has been brought to the countries attention and has gotten better, but hasn’t vanished and still remains. Everyone views racism differently and have different reasons to why racism may be presentRead MoreEssay about Racism: Then and Now991 Words   |  4 PagesThroughout history in America there has always been the idea of racism. When Americans think of racism, they usually think of slavery and that racism is no longer a problem in America. However, this is not the case. Racism is still very apparent in America. It is true that since the end of slavery, the U.S. has made great strides towards becoming a less racist country. In reality, racism will never be extinct. In today’s society, all American citizens of all races have the same rights as one another

The Mexican President Porfirio Diaz - 1348 Words

It is said that those who don’t know their history are bound repeat itself and it is the case of present day Mexico. Mexico is a wonderful country with so much potential: rich in minerals, full of culture and traditions, with beautiful sceneries and landscapes perfect for tourism. However, it has not seen peace or stability in the last century. Currently there is a war in Mexico between several parties including the government and several drug cartels. Everyone involved is hungry for money and power. Similarly in 1910 the Mexican revolution which began because the country was filled with violence and suffering causing many people to flee the country in search for a safer place. All of this is due to poor leadership, corruption, and poverty. In 1910 the Mexican President Porfirio Diaz was taking advantage of his power and taking all he could away from the indigenous people of the country. Diaz acted like a dictator during his term; he would take away the land of the poor and ga ve it away to wealthier Mexican citizens. That way Diaz helped the wealthy Mexicans become wealthier and the poor became poorer. This abuse of power enraged the people and as a result Francisco Madero, Emiliano Zapata, and Pancho Villa started a revolution with the goal of taking the presidency from Diaz. This became the start of the Mexican revolution that developed into a civil war between the government and the revolutionaries. The war had many casualties and most of the country lived in fear.Show MoreRelatedDictatorship, Conspiracies, And Uprisings1615 Words   |  7 Pagesconspiracies, and uprisings are what led to the Mexican Revolution. The long battle among various sectors and changing alliances resulted in the victory of ending the thirty-year dictatorship in Mexico as well as the development of a constitutional republic. The Mexican Revolution was the first revolution of modern times that focused on the needs and dreams of the Mexican people. In the following discussio n, we will dissect the history of the Mexican Revolution and how it has shaped an essentialRead MoreThe Mexican Revolution By Porfirio Diaz887 Words   |  4 PagesVerdin, Ramon Khan, Kamal Santillan, Karen Research Paper The Mexican Revolution was brought on by tremendous disagreement among the Mexican people over the dictatorship of President Porfirio I. Dà ­az. Diaz stayed in office for 34 years. During that time, power was in the hands of only a few people. The people had no power to express their opinions or select their public officials. Wealth was also in the hands of a few people. Porfirio pushed peasants off of their lands and had business men take theirRead MorePorfirio Diaz s Impact On The Country s Material Prosperity And Pulled Mexico Out Of It s Declining State1733 Words   |  7 PagesI argue that Porfirio Diaz made contributions towards his country’s material prosperity and pulled Mexico out of it’s declining state. Porfirio Dà ­az is often remembered as a period of social degradation and oppression of freedoms in Mexico. His 35-year dictatorship brought about an immense amount of hardship for the lower classes and an unfair system of wealth distribution. The image of Porfirio Dà ­az as a ruthless tyrant is one almost everyone has of him post-revolutionary Mexico. However, with thatRead More The Mexican Revolution Essay1160 Words   |  5 PagesThe Mexican Revolution   Ã‚  Ã‚  Ã‚  Ã‚  There was a huge revolution in the country of Mexico that started in the year 1910, led by Porfirio Diaz, the president of Mexico in 1910. In the 1860’s Diaz was important to Mexican politics and then was elected president in 1877. Diaz said that he would only be president for one year and then would resign, but after four years he was re-elected as the President of Mexico. Porfirio Diaz and the Mexican revolution had a huge impact on the country of Mexico that isRead MoreMexico Post Colonial1566 Words   |  7 PagesThe history of Post colonial Mexico included many successful and influential leaders: Porfirio Diaz, Francisco Madero, Francisco (Pancho) Villa, and Emiliano Zapata. Disparities in classification of the revolution arise from the numerous factions and ideological assumptions advocated for the overthrow of Diaz’s rule, hence one can argue that it was a political, social, or economical revolution. A social revolution advocates a complete t ransformation of all characteristic aspects of society, encompassingRead MoreTaking a Look at the Mexican Revolution982 Words   |  4 Pagessuccess didn’t included â€Å"all† Mexicans which its majority were lower class citizens, on this equation the majority of people were never the ones to gain; wealth and land inequalities and abuse of power will part of the daily struggle, as result of this Mexican revolution will began. In 1908, after a publication of an interview of Porfirio Diaz by James Creelman, sentiments of Revolution began to spark in Mexico, but it wouldn’t be until November 1910 when the Mexican Revolution started. The revolutionaryRead MoreThe Mexican Revolution Essay1272 Words   |  6 PagesThe Mexican Revolution The Mexican Revolution was the culmination of a mass of political, economic, and social tension that accompanied the regime of the dictator Porfirio Diaz. The Revolution began with the aims to overthrow Diaz, but the Revolution had a pronounced effect on the organization of Mexicos government, economy, and society. Porfirio Diaz was the president of Mexico when the Revolution broke out. He was elected in 1877, and although he swore to step down in 1880, he continuedRead MoreEconomic, Social, and Political Causes of the Mexican Revolution1734 Words   |  7 PagesPolitical causes of The Mexican Revolution 1840-1910 The Mexican Revolution is one of the most significant historical events in Mexican history. Without the revolution Mexico would not be the democratic country that it is today. â€Å"The Mexican Revolution is often seen as a standard bearer through which other subsequent Latin American revolutions are interpreted.†(Darity) There were several significant events spanning several years that led up to the unrest of the Mexican people resulting in aRead MoreIndependence During The War For Independence1512 Words   |  7 Pagesstayed the same. The changes that happen were led by the reformation of a rural police force in Mexico and also the rise/reign of Porfirio Diaz that brought about supporters with a long rule. The bandits and police had many roles in Mexican society after the War for Independence. The bandit’s roles are somewhat unique because bandits took on my characters in Mexican society. Bandits were made up of mostly peasants, but it comprised of temporary bandits from all parts of society that included; unemployedRead MoreModern Mexican Society And Its Culture1616 Words   |  7 PagesTo understand modern Mexican society and its culture we have to analyze its social, economic and political development through the early stages of industrialization and the conditions under which this development took place. Following the Marxist theory of Historical Materialism, we will look at the rise of capitalism during the Porfiriato (time period in which General Porfirio Diaz governed Mexico), the class conflicts arising during this time period that produced the Mexican Revolution of 1910,

The relationship between job satisfactions - Myassignmenthelp.Com

Question: Discuss about The relationship between job satisfaction. Answer: Introduction In recent times, with the development of information technology, most of the large scale business organizations are emphasizing more on the development of human resources. The main objective behind this is to develop a small group of highly skilled professionals who will effectively utilize technology in order to enhance the business of the organizations. However, some organizations fail to notice the importance of employee satisfaction on the resulting employee performance and hence, do not address problems related to employee behavior. While working in an organization, the employees expect to be satisfied by several personal and job related benefits that automatically enhance their performances. On the contrary, some employees misuse the benefits and take them for granted. These employees destroy professionalism inside office premises and also negatively affect the progress of work of the organization. Hence, most business organizations are confused about the amount of employees to be provided so that they are not misused but the employees are satisfied and their performances are enhanced. On the other hand, some organizational leaders believe employee satisfaction is not related to performance at all. The performance only comes from an employees skill set, ability to take challenging duties and his willingness to proceed with the duties assigned to him. They also believe that employee satisfaction only extends the time for which the employee is willing to work for the organization. In this report, a research proposal has been presented for the detailed research of employee satisfaction and employee performance using data from some well known journals and secondary data collected from a number of reliable sources online. Conceptual Framework With the advancement of technology and the fast changes in the requirements in every business sector, the concept of human resource management is also fast changing. Before the advent of the digital age, human resource was considered to be the most important factor behind the running of an organization and the attributes that were required of the employees included loyalty and long life cycle working in the organization in addition to required technical and nontechnical skills. However, as more and more technologies are coming into existence, human resource is not the sole important factor for driving an organization. Rather, human resource is now mostly considered in most of the industries as the driving force behind the technologies that help the organization to move forward in the market.With time and change in technology, the human resource requirements are also changing in terms of global nature of work as well as diversity. Most organizations are interested to reap maximum bene fits from the use of human resources to gain maximum competitive advantage in the market without spending much time on the development of the human resources. Hence, loyalty is no longer the required attribute, rather the chosen attribute is skill the more skill one employee has, the more he is utilized and his lifetime inside the organization also increases accordingly. Instead of appointing just large number of employees for a job, most of the organizations now have specific employee group structures and they only recruit new and skilled employees only when certain posts are vacant. Again, many employees are also sacked for failing to meet job requirements or for being not skilled enough for providing the organization with competitive advantage in the market. According to studies, these policies of the companies are significantly affecting employee satisfaction and that in turn results in decreasing their quality of performances in the organization. In other words, this has created a cyclic process poor employee management poor employee satisfaction poor employee performance poor employee management. In the current rat race of organizational superiority in the market, the organizations are mostly emphasizing on gaining competitive advantage rather than trying to enhance the employee performances i.e. they are failing to notice the positive impact of employee satisfaction and performance on the overall business performance of the organization. Furthermore, the organizations are always in the search for getting cheapest possible work for a particular duty, hence, once the value of a skilled employee is increased, they recruit new and fresh employee who they can pay less but can get the same amount of work output. This has created a lot of negative influence on the human resources and loyalty towards a particular organization is very rare to find in these days. Literature Review According to Hussin (2011), employee satisfaction and employee performance are two interrelated aspects that promote the growth of a business organization. Sufficient benefits and chance of personal and professional growth increases employee satisfaction and the employees put extra efforts and enhance their performances in the business organization. According to the common beliefs of most of the researchers, the enhancement of employee performance is directly related to the change in employee satisfaction. As per Nabirye et al. (2011), the more satisfied the employee is, the more enhanced performance he gives during the course of his work. However, Ram (2013) contradicted this belief by saying that employee performance is in most cases not affected by employee satisfaction. According to him, employee performance mainly comes from an urge to perform duties that may or may not come from satisfaction. In the current landscape of organizational human resource management, most employees e nhance their performance in the fear of getting terminated from job or the prospect of facing heavy penalties due to the lack of sufficient performance during a certain period of time. According to the works of Cullen et al. (2014), organizations nowadays run for instant success and gaining competitive advantage in the market but mainly emphasize on the deployment of available skills of employees rather than developing them as per the requirements and demands of the market condition. Before digital age, all aspects of business organizations were run by employees like data entry and processing, market analysis, preparation of strategies, implementation of strategies and others. Hence, employees were generally held in high esteem and the organizations took several steps and initiatives for further development of skill sets of the employees (Shmailan, 2016). Furthermore, the organizations also provided a large number of benefits, leaves, incentives, rewards, bonuses and others to the employees that helped to maintain their satisfaction. This in turn helped to enhance the performances of the employees, who performed exceedingly well not only for personal professional d evelopment but also to earn the benefits and incentives. However, in the current age, the organizations recruit skills employees only to sack them in case they fail to meet their job targets and business requirements of the organization. Yao, Chen Cai (2013) said that the reason for which the organizations have stopped providing the employees with sufficient benefits is that human resources are no longer required in every field of the organizational operations. Data entry, operations, management, analytics and others can now be done efficiently by various softwares and software platforms like analytics tools, cloud computing and others. As a result, less manpower is now required compared to the prior conditions. Moreover, some employees today use the benefits for personal gain and take them for granted. As a result, they receive the benefits but do not provide sufficient input in their job responsibilities that ultimately causes the organization to lose competitive advantage in the market. In spite of the negative aspects discussed as well as the available technologies in the current age, Dusterhoff, Cunningham MacGregor (2014) said that employee engagement and maintenance of employee morale is still an important requirement for the enhancement of business operations of an organization. They also emphasized that the modern organizations should understand the important of employee loyalty and satisfaction in order to earn their maximum performance in driving the organization towards operational excellence. Project Execution Plan The main process to be followed for the execution of this research project is the collection of secondary data that contain some statistical proof of employee satisfaction and performance in various business organizations. Before the collection of secondary data, a literature review has been conducted that throws some significant light regarding the selected research topic. The data collected from the literature review will be further compared and validated with the secondary data collected from various online sources that have published results of questionnaire based surveys based on employee satisfaction and performance. This secondary data will be used reaching a suitable conclusion at the end of the research process. Proposed Project Schedule and Gantt Chart By analyzing the requirement of the entire research course, the proposed project schedule is as follows. Task Name Duration Start Finish Research Proposal 134 days Mon 18-12-17 Thu 21-06-18 Research Planning 32 days Mon 18-12-17 Tue 30-01-18 Consultation with Supervisor 5 days Mon 18-12-17 Fri 22-12-17 Determination of a Suitable Research Topic 2 days Mon 25-12-17 Tue 26-12-17 Analysis of the Relevance of the Chosen Research Topic 3 days Wed 27-12-17 Fri 29-12-17 Preparation of Project Proposal 10 days Mon 01-01-18 Fri 12-01-18 Submission of Proposal to Supervisor 2 days Mon 15-01-18 Tue 16-01-18 Approval of the Proposal 10 days Wed 17-01-18 Tue 30-01-18 Initiation of Research 17 days Wed 31-01-18 Thu 22-02-18 Identification of Specific Area to be Researched 2 days Wed 31-01-18 Thu 01-02-18 Determination of Research Objectives 2 days Fri 02-02-18 Mon 05-02-18 Determination of Research Questions 2 days Tue 06-02-18 Wed 07-02-18 Determination of Research Methodology 1 day Thu 08-02-18 Thu 08-02-18 Preparation for Research Execution 10 days Fri 09-02-18 Thu 22-02-18 Research Execution 62 days Fri 23-02-18 Mon 21-05-18 Literature Review 10 days Fri 23-02-18 Thu 08-03-18 Collection of Data from Literature Sources 5 days Fri 09-03-18 Thu 15-03-18 Research using Online Data Sources 15 days Fri 16-03-18 Thu 05-04-18 Collection of Secondary Data 10 days Fri 06-04-18 Thu 19-04-18 Comparison of Literature Data and the Secondary Data 5 days Fri 20-04-18 Thu 26-04-18 Determination of Research Conclusion 5 days Fri 27-04-18 Thu 03-05-18 Analyze whether the Research answers the Research Questions 10 days Fri 04-05-18 Thu 17-05-18 Submission of Research Results to Supervisor 2 days Fri 18-05-18 Mon 21-05-18 Research Closing 23 days Tue 22-05-18 Thu 21-06-18 Validation of the Research 5 days Tue 22-05-18 Mon 28-05-18 Documentation of the Entire Research 10 days Tue 29-05-18 Mon 11-06-18 Submission of Document 1 day Tue 12-06-18 Tue 12-06-18 Grading 5 days Wed 13-06-18 Tue 19-06-18 Sign Off 2 days Wed 20-06-18 Thu 21-06-18 Accordingly, the Gantt chart of the project is presented as follows. References Abbas, M., Raja, U., Darr, W., Bouckenooghe, D. (2014). Combined effects of perceived politics and psychological capital on job satisfaction, turnover intentions, and performance.Journal of Management,40(7), 1813-1830. Cullen, K. L., Edwards, B. D., Casper, W. C., Gue, K. R. (2014). Employees adaptability and perceptions of change-related uncertainty: Implications for perceived organizational support, job satisfaction, and performance.Journal of Business and Psychology,29(2), 269-280. Den Hartog, D. N., Boon, C., Verburg, R. M., Croon, M. A. (2013). HRM, communication, satisfaction, and perceived performance: A cross-level test.Journal of management,39(6), 1637-1665. Dusterhoff, C., Cunningham, J. B., MacGregor, J. N. (2014). The effects of performance rating, leadermember exchange, perceived utility, and organizational justice on performance appraisal satisfaction: Applying a moral judgment perspective.Journal of Business Ethics,119(2), 265-273. Fock, H., Hui, M. K., Au, K., Bond, M. H. (2013). Moderation effects of power distance on the relationship between types of empowerment and employee satisfaction.Journal of Cross-Cultural Psychology,44(2), 281-298. Gayathiri, R., Ramakrishnan, L., Babatunde, S. A., Banerjee, A., Islam, M. Z. (2013). Quality of work lifeLinkage with job satisfaction and performance.International Journal of Business and Management Invention,2(1), 1-8. Huang, Y. T., Rundle-Thiele, S. (2014). The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees.Tourism Management,42, 196-206. Hussin, A. (2011).The relationship between job satisfaction and job performance amongemployeesintradewindsgroup of companies(Doctoral dissertation, Open University Malaysia). McCann, J. T., Graves, D., Cox, L. (2014). Servant leadership, employee satisfaction, and organizational performance in rural community hospitals.International journal of Business and management,9(10), 28. Nabirye, R. C., Brown, K. C., Pryor, E. R., Maples, E. H. (2011).Occupational stress, jobsatisfactionand job performance among hospital nurses in Kampala, Uganda.Journal of nursing management,19(6), 760-768. Ram, P. (2013). Relationship between Job Satisfaction and Job Performance in the PublicSector-A Case Study from India.International Journal of Academic Research in Economics and Management Sciences,2(2), 16. Shmailan, A. S. B. (2016). The relationship between job satisfaction, job performance andemployeeengagement: An explorative study.Issues in Business Management and Economics,4(1), 1-8. Shooshtarian, Z., Ameli, F., Aminilari, M. (2013). The effect of labor's emotional intelligence on their job satisfaction, job performance and commitment.Iranian Journal of Management Studies,6(1), 29. Yao, Q., Chen, R., Cai, G. (2013). How internal marketing can cultivate psychological empowerment and enhance employee performance.Social Behavior and Personality: an international journal,41(4), 529-537.

Influence of Tv Violence to the Behavior free essay sample

Thus, the influence of TV violence to the children particularly in the Cebu can cause negative changes in their behavior. An experiment shows that children when exposed to televised violence, exhibited the aggressive behavior they have observed – hitting, kicking and using hostile language. Prior to that time, the prevailing theory was that televised violence drained aggressive impulses. This is also the reason why television has become a growing source of parental anxiety where parents worry about the amount and kinds of program their children watch. This study aims to talk about TV violence and its effects on the behavior of the children and the ways to handle it. In order to achieve this goal, this paper is organized into three sections. The first section helps us know about the children’s understanding of television. The second section discusses the influence and effects of TV violence to the behavior of Filipino children which is the main concern of this study. And the third section offers suggestions in handling and regulating TV violence. Chapter II Presentation of Data Children’s Understanding of TV According to research, before age seven, children have difficulty integrating separate scenes into a continuous story line. Instead, they treat each scene as an isolated incident and are unable to relate a TV characters behavior to its prior motives and eventual consequences. Thus, young children cannot see the connection between violence and its consequences if the perpetrator of violence gets to be punished only at the end of the program. Studies show that young children recall little information that is central to the plot of a story. Their difficulty ranges from their inability to differentiate what is essential to the plot and what is nonessential. Character actions, especially those showing physical actions and confrontations, are remembered better than scenes offering explanations for their actions. Children find it hard to recall scenes recounting inner feelings that explain previous events. Young children also have a hard time distinguishing make-believe from reality. A five-year-old child wondered why an actor who died in one TV program came back to life in another show; and if Superman can fly, why cant he (the child) even if he wears a Superman cape. Children observe that cartoon characters manage to recover from severe violent acts almost immediately. This kind of exposure could lead them to interpret that in real life, people who are victims of violent acts do not really get hurt at all. A conversation between an author and a six-year-old clearly illustrates the kind of message a child gets from a cartoon program: Why is GI Joe your favorite show? Because it has a lot of fighting. Who would you like to be like when you grow up? I want to be like Rambo because he has a big gun. What happens to the bad guys you shoot? They die. And what happens to you? Nothing. Young children who watch a lot of television tend to believe that it is all right to hit someone if one is angry and have a good reason. (Source: http://www. childprotection. org. ph) Influence and Effects of TV Violence Upon meeting Snow White at Disneyland, a preschooler said to her, Youre not Snow White, you know. Why do you say that? asked Snow White. Well, th e child replied, if you were real, youd be a cartoon. And this is how powerful the media is in shaping childrens images of reality. (http://www. stanford. edu/dept/bingschool/research_dsl_1999bandura. html) The Influence of TV Violence to Children’s Behavior; 4 Child psychologists point out that it is a misconception to consider cartoons as harmless just because they are funny. The theme of cartoons such as Popeye is that any problem can be solved by brute force which one acquires by eating spinach. In being funny and fast paced, cartoons may tend to reduce a childs perception of danger, pain, and suffering. TV violence can produce at least four effects. First, it teaches aggressive styles of conduct. Second, it weakens restraints against aggression by glamorizing violence. When good triumphs over evil violently, viewers are even more strongly influenced. Third, it habituates and desensitizes reactions to cruelty. And finally, it shapes our images of reality; for example, only 10% of major crimes in society are violent, but on TV, 77% of major crimes are violent, which has the effect of making people more fearful of becoming crime victims. Psychologist have speculated that watching televised violence might be emotionally arousing, making it more likely that viewers will react violently to frustrations in the environment. Televised violence might also provide models that viewers imitate, particularly if the violence is carried out by attractive, powerful models (Bernstein, et al, 284). The Social Learning Theory considers that people learn from one another, including such concepts as observational learning, imitation, and modeling. The ten-year old boy, Sergio Pelico who died after watching Saddam’s execution in TV must have imitated it. (Lucas, et al, 103) This theory together with other theories was used to explain a great many social problems such as crime, suicide, divorce and alcoholism. Furthermore, there are some people who could easily be influenced by propaganda and they would through themselves into new mass organizations in an effort to find some sense of belongingness. Stark, 21) The mass media especially the television, also contributes heavily to adolescent nonconformity in three ways. First, they stereotype all adolescents whose grooming and clothing do not reflect approved adult standards as nonconformists and attribute the behavior characteristic of nonconformity to them. If society labels its adolescents as â€Å"teen-agers† and expe cts them to be rebellious, unpredictable, sloppy, and wild in their behavior, and if the picture is repeatedly reinforced by the mass media such cultural expectations may very well force adolescents into the role of rebel. The mass media contribute to adolescent nonconformity by making real life appear unsatisfying and dull. (Hurlock, 124) A survey was conducted concerning the influence and effects of TV violence to the behavior of the children in Cebu City. The survey aims to know how children are linked to television and how it affects them and their parents. The results of the survey are shown on the next pages. . Survey results The percentage of the parents’ answers based on the following questions: Question # 1: Does your child love to watch suspense movies that involve killing? Question # 2: Does your child watch television for more than 8 hours? The Influence of TV Violence to Children’s Behavior; 7 Question # 3: Are you worried about the kinds of television program that they watch? Question #4: Have you noticed any negative changes in your child’s behavior after watching television? The Influence of TV Violence to Children’s Behavior; 8 Question #5: Does your child spend more time watching television than other necessary things like studying? Question # 6: Do they pay more attention to the television than to you? The Influence of TV Violence to Children’s Behavior; 9 The survey shows that most children pay more attention to the television than to their parents. A mother even commented, â€Å"Maayo pa sauna nga wala pay TV kay ang mga bata buotan† (It was better before the television came because children are still kind and obedient). Most children that are 8-12 years old spend more time in front the TV than doing other necessary things like studying. And what’s the bad thing is that if children are used to watching television, they will be exposed to violence that might influence their behavior. Although not all children are watching television for more than 8 hours, the effects of television are still prone to children. Some parents even admitted that they have observed some negative changes in their child’s behavior after watching a television show that has some bad scenes in it since children tend to imitate the things they have seen from the show without knowing that it might be wrong. Several scholars have pointed out that as media content has increased in violence in the past few decades, violent crimes among youth have declined rapidly. Although most scholars caution that this decline cannot be attributed to a causal effect, they conclude that this observation argues against causal harmful effects for media violence. Regulating TV Violence Parents worry about the kinds of television programs that their children watch. The urgency and seriousness of this issue on media violence has reached global proportions. A worldwide concern has prompted parents, educators, advocacy groups, and mental health professionals to launch protest activities and public discussions on how children can be protected against harmful media influences. Influence of TV Violence to Children’s Behavior; 10 A number of bills were filed to mitigate the negative effects of televised violence. House Bill 19183 proposes a ratings system for TV programs. House Bill 10183 provides that cartoons featuring violence and unethical conduct should be aired only during times when young children are not usually watching. The Kapisanan ng Mga Brodkaster sa Pilipinas has its code and internal guidelines. Relevant sections pertaining to responsibility towards children are: Childrens programs shall not present violence, whether physical or psychological, as a means to resolve conflicts and problems. Childrens programs shall not emphasize perverted sex and undue violence. Penalties have been stipulated for violations of these rules. These include fines ranging from P5, 000 to P15, 000, suspension of KBP privileges, expulsion from KBP membership, to recommendation to the National Telecommunications Commission for suspension of station lease for the fourth offense. Consequently, The Department of Education are monitoring television channels through a project aimed at reducing violent content that might be watched by children. The campaign involves TV shows between 6 a. m. and 10 a. m. , which the DepEd claims to be the period where more children watch TV. Their goal is to have stations comply by reducing violent or vulgar shows by as much as 20 percent. The campaign also encourages parents and concerned citizens to send reports or file complaints to NCCT regarding TV shows that may be harmful for children. Influence of TV Violence to Children’s Behavior; 11 Television is not merely bad since it is used as a means of communication and as a means of educating but what makes it wrong is the way people abuse its use and the way some of them used television to expose violent actions without even thinking how it could affect the viewers. The effects of TV violence are no doubt harmful especially to children. These may cause negative changes in their behavior one of which is being aggressive. That is why children should be guided by their parents or guardians so that will not be influenced by the words they hear and the things they see. When viewing together, they can discuss how the conflict could have been solved without the violence. They should explain to the child how violence in entertainment is faked and not real. Such interventions, whether at the personal or family level can moderate the impact of violent scenes on children. Adult explanation improves childrens understanding of plots, characters, and events. Co-viewing with children can provide occasions for parents to discuss values, beliefs, and moral issues. Parents should also set clear guidelines on the time and length of television viewing. Perhaps the most effective approach in dealing with this problem of television violence should be systemic and multilevelchanges must take place at the home, school, and industry levels. Though researches have all pointed to the association between televised violence and aggression in children, what a child learns from television may be a product of the broader relationship among medium, child, and parent Thus, active, responsible parental involvement in the childs television viewing does make a great difference. Influence of TV Violence to Children’s Behavior; 12 Chapter III Conclusion Television has become a potent agency of socialization because like the family, school, and peers, it directly provides the child with experiences which shape their attitudes and influence their behaviors. Children that are exposed to TV violence can experience negative changes in their behavior. First, it can teach aggressive styles of conduct. Second, it weakens restraints against aggression by glamorizing violence. Third, it habituates and desensitizes reactions to cruelty. And finally, it shapes our images of reality. In order to handle this, a number of bills were filed to mitigate the negative effects of televised violence. Parents can also encourage their children to find pleasure in other mass media, such as books and newspapers. Perhaps the most appropriate solution in dealing with this must take place at home, school and industry. Thus, active, responsible parental guidance is very necessary. The power to initiate change for the prevention of the harmful effects of TV violence should come from the market not a market that passively laps up unhealthy and disturbing programs that assault young, sensitive minds, but a market that is critical, enlightened, and imbued with a strong resolve to protect childrens well-being and right to wholesome entertainment. Influence of TV Violence to Children’s Behavior; 13 Chapter 1V Bibliography Books Lucas, Maria Rita and Corpuz, Brenda. Facilitating Learning: A Metacognitive Process. Quezon City: Lorimar Publishing, Inc. , 2007. Stark, Rodney.